The Evolution of Vespa; A Cult Classic

The Vespa, an Italian model of genius transportation, has marveled the world over the years. It was a singular type of scooter launched in 1946 by the Italian company called Piaggio, and over the years developed into a full line of scooters, or a brand. It is known mainly for its colorful, painted bodies with an enclosed engine system. The Vespa dealers, over the years have been expanding their dealing arenas over the continents, and across the borders as the market for the brand is huge and continuously expanding. It is one of the most popular modes of transportations, especially for tourists who rent it in mostly European countries and use it for local sightseeing and other touristy activities.

Needless to say, the Vespa has a global market and used extensively all over the world.

Vespa and its journey to the limelight

Initially devised to be a singular model, the Vespa grew to be one of the most popular chains of scooters around the world, and it owes much of its popularity to Hollywood as an industry, as surprising as it may sound. In the global cult classic, “Roman Holiday”, Audrey Hepburn had side saddled famous actor Gregory Peck’s Vespa. From the 1952 classic to William Wyler’s “Ben Hur”, Vespa featured in a lot of popular films and thus gained an overnight iconic stature in the United States, subsequently sparking a huge rise in the sales of Vespa in that part of the continent. The model of Vespa has since evolved and with ages, the wishful list of Vespa owners has increased by millions across the globe.

There have been 34 different versions of the original model of Vespa and Vespa dealers worldwide have their hands full until date as they go on to meet the increasing demands of the vehicle on a daily basis. Also, it is to be noted that the primary market of Vespa remains Europe in general, and Italy in particular, though Vespa has its second largest consumer market in the United States. Along with these facts what is most important in witnessing the history of Vespa is how its global market has increased across continents.

The ever expanding and dynamic market of Vespa

Given how the demand for Vespa has increased through changing times and changing economies, it is hard to fathom the fact that back in 2003, the company was on the verge of bankruptcy. However, the true signature of a winner is a comeback from the dead, and that is what precisely happened with Vespa as it redeemed its sales by a huge margin to stand where it stands today. The Vespa is a product of vintage style, a true icon of class as it originates from a place that is seeped in rich cultural history and a romantic back story.

Thus, it is indeed a possession worth owning and worth showing off, and in order to own one, one needs to contact any of the Vespa dealers and ask for an offer that suits both the parties the best. Since Vespas are limited-edition scooters, it is hard to get hold of one fast, but as soon as one can do it, there is hardly any turning back.

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